The battle of digital assistants will come to define 2018, it seems, and Amazon is wasting no time getting a head start by integrating Alexa into every device it can. On Monday, the retailer announced a partnership with several PC makers that'll see an Alexa companion application installed on Windows 10 laptops and desktops
The integration will come in the form of a standalone Windows 10 app. All desktops and laptops from HP, Lenovo, Asus, and Acer this year will come with it pre-installed, and many of them will have far-field microphones that can pick up voice commands at a distance.
Amazon has been aggressive in integrating its assistant into third party devices, and the Consumer Electronics Show is typically where it unveils some of those integrations to the public. During CES 2017, for example, Amazon integrated Alexa into a range of devices from Ford cars to a LG Refrigerator.
Integrations are the key to Alexa's future. Unlike Google and Apple, which use data from hundreds of millions of smartphone users to fine-tune the Google Assistant and Siri, respectively, Amazon doesn't have that advantage. The integrations, then, don't come as much of a surprise — Amazon's ensuring that its virtual assistant has enough sources of data to keep improving.
Source: The Verge
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