It wasn't too long ago when Huawei got serious about photography thanks to a partnership with Leica. This was a smart move from the Chinese smartphone OEM as we were right on the cusp of a new trend that brought smartphone camera quality to a whole other level. Now, some new marketing material has recently been leaked that indicates Huawei is positioning the next Huawei P-series devices (likely the Huawei P11) to show even more major improvements in the camera department.
This leaked marketing material for Huawei comes to us from Evan Blass who discovered it on a website owned by a digital artist who works at one of the company's creative agencies. There were four different images added to their online portfolio which advertises devices in the Huawei PCE Series. It's speculated that the new series from Huawei will have some relation to the company's P series due to them using the P10 as a placeholder in the leaked marketing material.
Is the next Huawei P-series going to be an imaging powerhouse? A digital artist at one of the company's creative agencies added these "PCE Series" ads to their portfolio — claiming 40MP, 3 lens rear (5x hybrid zoom) + 24MP selfie, all Leica-co-developed. http://pic.twitter.com/t8w3VlL55L
— Evan Blass (@evleaks) December 6, 2017
As with other Huawei devices that have leveraged their partnership with Leica, the material indicates they'll be using the same "co-engineered with Leica" tagline in the advertisements. The campaign for this seems to be based on the phrase "I don't take pictures. I make pictures" as there are four different images from this leak that use it. Each of these images also share some details about the camera used for this upcoming Huawei smartphone.
They speak of "pro triple-lens Leica rear cameras," a "pro selfie camera," a "pro night mode," and a "pro AI camera assist." The triple-lens rear camera say it offers 40MP and 5x hybrid zooming performance. The selfie camera image talks about a 24MP high resolution image for clear and sharp details. The night mode mentions new sensor and optics that enable it to capture 100% more light at night. Lastly, the AI camera assist says it uses instant scene recognition and auto framing for the moment.
BTW, the reason I suspect that this is a member of the P-series is because the P10 is used as a placeholder handset in all of the creative material. http://pic.twitter.com/8cIDcIkMzX
— Evan Blass (@evleaks) December 6, 2017
The original source marketing material has now been pulled down, which does lend some credence to the accuracy of this report. However, we will have to wait to learn more information about the device in the coming months.
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