Android Wear may rebrand to ‘Wear OS’ according to latest Google Play Services beta

Android Wear is in a peculiar position. Although smartwatches saw a period of growth last year, it doesn't look like many device makers are that eager to create new Android Wear smartwatches. Huawei is holding off until next year for the Huawei Watch 3, while Motorola has yet to launch a third generation Moto 360. Meanwhile, existing Android Wear devices are receiving the Android Oreo-based update, so it's not as if there's much incentive for existing users to upgrade to a new device. Whatever the reason for the apparent stagnation in the Android Wear ecosystem, it appears that Google is looking to shake things up—starting with a rebranding of the OS to 'Wear OS.'

First spotted by Redditor /u/H3x0n on the /r/AndroidWear subreddit, the latest Google Play Services beta update is showing a new logo and name when attempting to set up an Android Wear smartwatch. The name is called 'Wear OS' and hints at a re-branding of Google's smartwatch OS.

We decompiled the Google Play Services beta APK, and indeed found several references to Wear OS throughout the strings.

  <string name="common_android_wear_title">Wear OS</string>  <string name="tp_wear_proxy_title_for_ios">Open the Wear OS app on your phone</string>  <string name="wearable_service_name">Wear OS</string>  

Although the latest Android Wear app has yet to show signs of this re-branding, it is likely that a future update—perhaps even the next one—will feature the new name and logo. This wouldn't be the first time that Google has re-branded one of their services. Indeed, Google Pay was formerly known as Android Pay until very recently.

Besides the Wear OS re-brand, we don't know what else Google has in store for their smartwatch OS. It's possible that the company will announce other major initiatives alongside the re-branding in an effort to revitalize interest in these devices. Personally, I'm holding out for either the Huawei Watch 3 or Moto 360 v3 before I buy back into the ecosystem—though the recent OpenWatch initiative by BLOCKS may entice me to stick with my existing device.

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